Fiorire means 'flourish' in Italian. And that is also the aim of Fioro: to let people bloom again. Fio'ro' is a reference to Romy, who founded the practice.

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The logo symbolizes what the practice stands for: a flourishing flower, from which a person opens up and comes to life again. With this we emphasize the purpose of the therapy: to give people renewed enthusiasm and joy in life.